ground-up development of a media trading system that includes complex logic for automated management of advertiser campaigns and traffic redirection based on arbitrage algorithms. The project included dealing with and solving advanced problems such as overloading (tens of millions of views per day!), Advanced definitions of server farms, database optimization (architectural and hardware), and more.

Reach Effect deals with the development of a system of media commerce, which includes the complex logic of automatic campaign management. It is intended for advertisers and motion reference according to the algorithmic arbitrage. The project includes advanced coping abilities and problem solving like upholding loads (Dozens of millions of views per day!). It includes advanced definitions of the servers experience, optimization of the databases (architectural and material) and more.